Work In Your Sweet Spot

Many businesses could serve a whole host of clients or customers. Consulting, coaching, and training, software and IT companies, engineering, architecture, high-tech companies, marketing… to name only a few sectors; they all deal with the same question: Whom do you focus on serving? Are you working in your sweet spot or not?

If your service or product is not inherently focused on a particular niche, then what? How do you establish your focus for branding and marketing your business? 

Consider these questions:

• Who needs you most (and can pay you)?
• Who is the ideal client with whom you want to work?
• What “juices” you? What does it look like to work in your sweet spot, your “happy place”?

I invite you: Think about it. Jot some thoughts down.

Tomorrow, you will see what I came up with for Brilliance Mining™. 🙂

I’m Curious

• Who is in your sweet spot?
• What energizes you to jump out of bed?